Notes from the edit bay
What we've learned from editing thousands of videos: hooks, pacing, retention, thumbnails and ads. Short, practical and free to use.
Short-form 2 min readSeven hooks that stop the scroll in the first two secondsThe opening of a Reel or Short decides whether anyone sees the rest. These are the seven hook formats we reach for most, and how to cut each one.Read the articlePodcasts 1 min readHow to turn one podcast episode into a month of clipsA long conversation holds dozens of short moments. Here's the process we use to find them, cut them and publish them without burning out.Read the article
YouTube 1 min readAn editor's checklist for YouTube videos people finishRetention is built in the edit. This is the checklist our editors run through before any long-form video goes back to a client.Read the articleAds 1 min readWhy every video ad should ship with three hooksThe opening of an ad usually moves results more than the body does. Here's how we edit UGC ads so brands can test hooks cheaply.Read the article
Design 1 min readThumbnail rules that earn the clickYour thumbnail is the first edit anyone sees. These are the design rules we follow for creators who want more people to click.Read the article
Motion 1 min readMotion graphics or live action? How to choose for your explainerSome ideas are easier to film and some are easier to animate. A quick guide to choosing the right format for demos, explainers and launches.Read the article
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